Founder & Chief Cocktails Officer
If Tracy was a cocktail, her recipe would be 1-part research pharmacist, 1-part certified millennial, 1-part food purist and 3-parts optimist. As a Doctorate of Pharmacy degree holder (PharmD) Tracy has spent much of her professional career studying how a variety of substances and ingredients affects the human body. As a relevant and influential Millennial, Tracy has decided to infuse her passion for craft cocktails with her intimate knowledge of how those very ingredients affect one’s self.
Tracy envisioned Primed Craft Cocktails long before the brand name came to life. Tracy’s goal from the start was to give the world “uber-spiked” and “clean” cocktails – all in the convenience of a Ready To Drink Experience. “One of the biggest concerns I’ve had from the beginning is how diluted and watered down the current offerings on the market are.” “A true craft cocktail prepared by a mixologist will have anywhere from 10% to 15% alcohol by volume.” Tracy’s mission was to make sure the Primed Craft Cocktail portfolio represented a TRUE craft cocktail experience 2.0: a cocktail made with the finest and most natural ingredients without the muck that weighs the body down, so that all you have to worry about is turning any moment into a cause for celebration, wherever you find yourself.
“I am very proud of the portfolio of craft cocktails Primed offers.”
“From the finest ingredients to the correct amount of alcohol content, Primed Craft Cocktails is an authentic craft cocktail experience in the convenience of a can.”
Primed Craft Cocktails – READY WHEN LIFE HAPPENS!
The self-proclaimed big BARK on the block, Mega handles the Ruffest tasks that Primed has to offer. When he is not managing our retail accounts, fetching the mail, digging for information on PRIMED’s competition, or keeping the PUParazzi at bay and everyone in the office on a short LEASH, he prides himself on being our resident expert PAW tender. Hot DOG, what a super PUP!